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How Are RTDs Using Innovation to Drive Category Expansion?

  • 1 min read

RTDs have become a vital growth engine for beverage alcohol in recent years,
but the ways in which brand owners are using innovation is evolving as the
category matures.
The pace of innovation in the expanding global RTD market is slowing
as brand owners focus their efforts on growth areas including spirit-based
products, premium-plus price tiers and higher-ABV variants.

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